Automotive Mystery Shopping™

Traditional mystery shopping often involves low-value assignments taking a short amount of time, and requiring very little skill from the mystery shoppers.  In contrast, successful automotive mystery shopping requires a skilled and trained mystery shopper, who needs to believably play the role of an automotive shopper.

Pied Piper Management Company LLC is unique in the industry due to the patent-pending Pied Piper Prospect Satisfaction Index® (PSI®) which is used to factually measures how effectively a dealership or brand sells vehicles.  Every year, Pied Piper uses the PSI process to benchmark how effectively on average the dealer networks for all brands sell vehicles. 

Vehicle manufacturers, dealer groups and individual dealerships order PSI evaluations to measure how effectively they sell, identify specific areas in need of improvement, improve those areas and sell incremental units.

Go to www.piedpiperpsi.com for more details.

Pied Piper develops and runs sales & marketing programs to maximize performance of dealer networks.

Examples of Pied Piper programs:

• Prospect Satisfaction Index® (PSI®)"Mystery Shopping" to Turn More Shoppers into Buyers™.
  • In-Person
  • Internet/Email
  • Telephone
• Defector Diagnostic Survey™ to Learn to Keep More Customers.
• Retail Effectiveness Monitor® to Measure and Improve the Overall Customer Experience.
• Dealer Health Check™ to Measure, Diagnose and Improve the Overall Sales Effectiveness of Individual Dealerships.
• Dealer Performance Bonus Programs to Increase Manufacturer and Dealer Profitability while Paying for a Better Customer Experience.
• "Spin-to-Win" Sales Incentive Programs with Reloadable Debit Cards to Encourage Effective Salesperson/Dealership Behavior
• Other Examples: Facility Evaluation/Audit Programs to Encourage Facility Improvement and Upgrades, Pied Piper Purchase Funnel™, Lease Return Programs, Vehicle Delivery Programs, Co-op Advertising Programs, Point-of-Sales Kiosk Programs, Brand Image Element Leasing Programs, Best Practices and Management Consulting.

Go to www.piedpipermc.com for more details about Pied Piper Management Company LLC.